Primary research

This is a type of research that you find out yourself and collect.

• Email Surveys

• surveys

• Face to face Interviews

• Phone interviews

• Observations

• Focus groups  

Advantages

• The information is up to date

• The information is more reliable

 

Disadvantages

• The process is time consuming as you have to collect it yourself

• The work needed is more expensive

(and at this present time, it is unsafe to be mixing with people because of Covid19)

​

​

 

Secondary research

This type of research is summarizing information that already exists and not having to speak to people to collect it yourself.

• Reports

• Biography’s

• Books

• Newspapers

• Tv news

• Textbooks

• Existing survey’s

Advantages

• These methods are time saving as you don’t have to collect the information yourself

• This is less expensive

(at the moment this is safer because of covid19)

Disadvantages

• Because you’re not finding information yourself it can be difficult to find information on the topic you are doing.

• The information is not always reliable